Vision Video (Presales)
2023
Empowering Patients with New Technologies
Showcasing a digital companion that could help patients through the difficulties of diagnosis
Client:
Makana Health (White Label Brand)
Role:
Audience × Intent
Our audience was executives in the Healthcare & Life Sciences (HLS) industry. Our intent was to showcase a digital companion that could help patients through the difficulties of diagnosis
About the Project
Note: The content is this video is not client specific but I have removed most of the demo elements to be safe. Apologies if that makes for a confusing viewing.
Makana Health is an in-house placeholder brand that Salesforce uses for product demos. Since most of the custom vision and tech demo content that is produced can not be shown to clients outside of the account it was produced for, we would occasionally produce high-level demos like this that could be shown more freely by sales teams to help clients imagine a near future where they are empowered by Salesforce technologies.
Result
Similar to the Makana "Unlocking Data" video, this video was widely shared with clients on HLS and MedTech accounts. The Salesforce HLS industry team was happy to have such well-crafted content to start their conversations and it set the stage for the deeper, more comprehensive work that would be tailored to each client's specific needs.
Details
Timeline 3 weeks (1 wk script development, 2 wks postproduction)
Resources demo elements, Salesforce customer films, stock footage, stock music
Credits
Salesforce HLS Team Creative Strategy, Script Development
Salesforce SEs Tech Demo Elements, Draft Demo Scripts
Sasha Freedman Creative Direction, Editing, Script Development
Chuck Smith Creative Direction, Script Development, Motion Design, Narration
