Vision Video (Presales)
2023
Empowering Patients with New Technologies
Showcasing a digital companion that could help patients through the difficulties of diagnosis
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Client:
Makana Health (White Label Brand)
Role:
Note: The content is this video is not client specific but I have removed most of the demo elements to be safe. Apologies if that makes for a confusing viewing.
Makana Health is an in-house placeholder brand that Salesforce uses for product demos. Since most of the custom vision and tech demo content that is produced can not be shown to clients outside of the account it was produced for, we would occasionally produce high-level demos like this that could be shown more freely by sales teams to help clients imagine a near future where they are empowered by Salesforce technologies.
The idea is that a piece like this would help to start meaningful conversations with executives in HLS/MedTech and would be followed later by deeper, comprehensive work that is tailored to each client's specific needs.
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12.461 32.949 12.119 C 32.863 11.798 32.778 11.477 32.713 11.177 C 32.671 10.985 32.585 10.792 32.478 10.621 C 32.371 10.471 32.264 10.3 32.157 10.15 C 31.879 9.722 31.579 9.273 31.408 8.781 C 31.387 8.716 31.344 8.674 31.28 8.609 C 31.109 8.417 31.002 8.203 30.916 7.989 C 30.702 7.518 30.381 7.112 29.996 6.769 C 29.76 6.577 29.568 6.341 29.397 6.063 C 29.311 5.913 29.204 5.764 29.097 5.614 C 29.012 5.507 28.905 5.4 28.776 5.314 C 28.755 5.314 28.712 5.271 28.669 5.25 C 28.584 5.207 28.498 5.164 28.434 5.1 C 28.134 4.779 27.77 4.501 27.385 4.244 C 27.193 4.116 27 3.966 26.808 3.816 C 26.187 3.324 25.524 2.939 24.796 2.661 C 24.411 2.554 24.047 2.383 23.683 2.169 C 23.534 2.062 23.32 2.04 23.106 2.04 C 22.913 2.04 22.721 2.04 22.528 1.955 L 21.158 1.484 C 20.944 1.42 20.752 1.334 20.517 1.249 C 20.196 1.12 19.832 1.099 19.511 1.184 C 19.061 1.313 18.612 1.313 18.163 1.184 C 18.077 1.163 17.992 1.163 17.885 1.184 C 17.499 1.27 17.093 1.334 16.708 1.313 C 16.579 1.313 16.451 1.334 16.323 1.377 C 15.895 1.57 15.424 1.698 14.974 1.719 C 14.825 1.741 14.696 1.783 14.568 1.848 C 14.375 1.933 14.183 1.997 13.969 2.04 C 13.605 2.104 13.263 2.211 12.899 2.361 C 12.835 2.361 12.792 2.404 12.728 2.425 C 12.385 2.554 12.022 2.682 11.594 2.597 C 11.572 2.597 11.529 2.597 11.508 2.618 C 11.38 2.768 11.208 2.853 11.08 2.918 C 10.973 2.96 10.866 3.025 10.802 3.089 C 10.609 3.281 10.374 3.324 10.181 3.367 C 10.096 3.367 10.031 3.41 9.946 3.431 C 9.711 3.56 9.475 3.688 9.24 3.838 C 9.004 3.987 9.24 3.838 9.218 3.838 C 9.09 3.902 8.919 3.945 8.769 3.945 C 8.512 3.945 8.277 4.094 8.127 4.308 C 7.956 4.522 7.742 4.672 7.507 4.736 C 7.271 4.843 7.014 4.972 6.779 5.079 L 6.394 5.271 C 6.137 5.4 5.902 5.592 5.709 5.785 C 6.009 5.785 6.308 5.785 6.586 5.742 C 7.314 5.592 8.041 5.614 8.748 5.657 L 9.111 5.657 C 9.261 5.657 9.411 5.828 9.411 5.977 C 9.411 6.106 9.347 6.213 9.261 6.298 L 9.218 6.298 C 9.004 6.405 8.79 6.47 8.576 6.555 C 8.469 6.598 8.362 6.619 8.255 6.641 C 8.106 6.662 7.977 6.705 7.87 6.748 C 7.528 6.898 7.164 6.962 6.8 6.983 C 6.565 7.005 6.308 7.047 6.073 7.112 C 5.987 7.112 5.902 7.154 5.816 7.197 C 5.688 7.24 5.559 7.283 5.431 7.304 C 4.34 7.497 3.27 7.796 2.221 8.16 C 1.601 8.374 0.916 8.374 0.295 8.16 C 0.103 8.096 0.039 7.989 0.017 7.903 C -0.026 7.796 0.017 7.689 0.081 7.582 Z" fill="rgb(204, 204, 204)" height="13.488198636574637px" id="Pin02BAXJ" transform="translate(0.515 1.5)" width="34.603393179591905px"/></svg>)
Audience
Executives in the Healthcare & Life Sciences (HLS) industry
Credits
Salesforce HLS Team Creative Strategy, Script Development
Salesforce SEs Tech Demo Elements, Draft Demo Scripts
Sasha Freedman Creative Direction, Editing, Script Development
Chuck Smith Creative Direction, Script Development, Motion Design, Narration
Details
Timeline 3 weeks (1 wk script development, 2 wks postproduction)
Resources demo elements, Salesforce customer films, stock footage, stock music
