Vision Video (Presales)
2024
Having Fun with Insights
Envisioning a mutually beneficial technology partnership between two companies
Client:
Acme Co (Client Withheld)
Role:
Audience × Intent
Our audience was Acme Co C-suite executives considering a partnership with an unnamed tech vendor. Our intent was to envision a mutually beneficial technology partnership between two companies.
About the Project
Note: I had to nerf the client-specific content but this is an example of the type of presales video projects I would produce for Salesforce Ignite and its partners.
This was a fast one, the original project being completed in about 2 weeks (1 week script and preproduction, 1 week production) so the shorter timeline meant I had to be nimble and resourceful. I still wanted to make it special though, so I fired up the voiceover booth, grabbed some stock animation assets, and got to work.
The client, Acme Co, is theoretically a mid-sized management consulting firm offering a variety of products and service plans to their customers. They are looking for ways to streamline their products and services and get back to market faster with new developments.
During preproduction I was informed that this client had shown resistance to other off-the-shelf media they had been shown and might respond well to something a little off-speed. Since this particular engagement was heavily focused on surfacing more insights with faster speed-to-value, we decided to try framing it up with an insight as one of the main characters.
Result
The approach was a little silly but the client liked what we came up with, particularly with such a short timeframe. The video was used to quickly deliver an overview of a possible partnership to board members and other internal stakeholders before continuing with more in-depth conversations around the contract.
Details
Timeline 2 weeks (1 week script dev + 1 week production)
Resources stock animation, stock music, demo screens
Credits
Solution Engineers Demo elements and screenshots
Chuck Smith Script, Audio Edit, Motion Design, Narration
