Pitching a Digital Transformation Partnership

This was an internal, promotional value prop video for Ignite, the innovation consultancy within Salesforce that I worked for at the time.

It's incomplete (the project was shuttered before completion due to external issues that had nothing to do with our project) but I like the direction we were headed with the writing and tone so it made to include it here.

The concept is pretty straight-forward. It asks the audience (business owners and other Salesforce customers) to consider what they really mean to their customers. The hook is setting it up with a silly analog of what pets think of their owners (and how those opinions might differ from pet to pet).

From there we delivered a high-level value prop on what Ignite does, their expertise, and how they help the companies that they partner with before closing with a quick callback to the original idea.

We were still working through some creative choices in regards to the source footage vignettes but this is what we had when we went pencils down. But hey, that's just the nature of creative work, right?