Vision Video (Presales)
2024
Unlocking Data for the Healthcare Industry
Setting the tone for meaningful conversations with HLS and MedTech executives
Client:
Makana Health (White Label Brand)
Role:
Audience × Intent
Our audience was executives in Healthcare and Life Sciences (HLS) and MedTech industries. Our intent was to set the tone for meaningful conversations with HLS and MedTech executives.
About the Project
Note: The content is this video is not client specific but I have removed most of the demo elements just to be safe.
Makana Health is an in-house placeholder brand that Salesforce uses for product demos. Since most of the custom vision and tech demo content that is produced can not be shown to clients outside of the account it was produced for, we would occasionally produce high-level demos like this that could be shown more freely by sales teams to help clients imagine a near future where they are empowered by Salesforce technologies.
Result
Similar to the Makana "Transformation" video, this video was widely shared with clients on HLS and MedTech accounts. The Salesforce HLS industry team was happy to have such well-crafted content to start their conversations and it set the stage for the deeper, more comprehensive work that would be tailored to each client's specific needs.
Details
Timeline 4 weeks (1 wk script dev, 3 wks postproduction)
Resources demo elements, SF customer films, stock footage, stock music
Credits
Salesforce HLS Team Creative Strategy, Script Development
Salesforce SEs Tech Demo Elements, Draft Demo Scripts
Sasha Freedman Creative Direction, Editing
Chuck Smith Creative Direction, Script Development, Editing, Motion Design, Narration
